There's No Place Like Home
A warm, resonant global event that channels the comfort of "home" into an audience experience.
INTRODUCTION
Staged with bold graphic treatments, playful typography, and layered compositions that felt polished and personal. Visual elements incorporate familiar domestic motifs reimagined at scale, transforming the venue into a shared living room for Amazon's global workforce. The opening moment builds emotional momentum through carefully choreographed media and an original music composition.
Date
2023
Client
Amazon
Role
Senior Creative Producer
SCOPE
Broadcast Graphics
Opening Moment
Creative Direction
Web UX
Visual Design
Art Direction
Editorial
Stage Design
Audience Experience
Video Production
Challenge
Translate “home” into a unifying identity that works culturally at scale.
Concept must resonate across cultures and geographies
Style must translate on large LED surfaces and within the broadcast format.
Keep the motif consistent across marketing, operations, production, and editorial
Design Brief
Key elements for color, typography, and layout at a quick glance.
Marketing
Display ads and digital collateral for audience promotion across channels.
Motion Graphics
Display ads and digital collateral that drove audience engagement across channels.
Experience
Elements that shaped the audience experience.
Staging
Widescreen backgrounds for presentation environments.
Solution
A cohesive global experience that felt emotionally right-sized.
Common areas and iconic gathering points from global hubs provided the visual foundation, with relaxed scenes appearing in staging graphics, marketing materials, and editorial features.
Broadcast host was introduced at home just before her adventure-filled commute to the event, a shared experience that established a quick audience connection and a fresh perspective on home.
The creature comforts of home translated across headlines, media, and experiences. Food & Beverage snacks like no-back cookies and warm apple pie, or security collateral that riffs on locking the door before leaving the house.