Seeing Stars in Seattle
A global gathering that turns up the volume for inspiration. High energy motion graphics and bursts of light create a stage environment that feels like live music. Expansive LED canvas treatments and layered staging graphics set the scene. Motion design guides the audience's eye through key moments, with stage lighting tracking across compositions to reinforce the live music energy.
Client
Amazon
Date
2025
Production
Riverview Systems Group, Inc.
Role
Creative Producer
Scope
Opening Moment
Video Production
Stage Design
Run-of-Show
Art Direction
Audience Experience
Visual Design
Web UX
Creative Direction
Visual Design
Challenge
Translate a live music theme into a direction that feels warm, inclusive, and easy to follow.
Keep an aspirational tone without feeling distant.
Guide attention through a multi-segment program.
Coordinate a live music performance by a Grammy Award-winning artist.
Design Brief
Key elements for color, typography, and layout at a quick glance.
Marketing
Display ads and digital collateral for audience promotion across channels.
Solution
Dynamic theme elements and subtle animation unified content.
Concentric line theory connected compositions and carried the theme cleanly across staging, broadcast, and marketing.
Motion design improved navigation through dense content. Following the basic principles of gravity kept animation natural.
Environment felt vast yet human, with consistent energy.
Motion Graphics
Display ads and digital collateral that drove audience engagement across channels.
Staging
Widescreen graphics and dynamic areas that support each segment of the broadcast with relevant and inspiring environments.
Slide to compare
Background graphics were presented in full color for high-energy moments and muted for focused presentation.