A thematic concept had to sustain energy and coherence across a dense, multi-segment global broadcast.
Client
Amazon
Date
2025
Scope
Senior Creative Producer
A thematic concept had to sustain energy and coherence across a dense, multi-segment global broadcast.
Live Music needed to carry a dense, multi-segment global broadcast without losing warmth or clarity. The creative had to set a tone that felt celebratory and human while supporting complex content segments ranging from strategy presentations to recognition moments.
Approach
Musical structure as a design metaphor: rhythm, crescendo, and rest applied to visual pacing.
The visual system borrowed from the structure of music itself — building rhythm through consistent motifs, creating crescendos at key moments, and allowing visual rest between high-energy segments. Typography, color, and motion all followed this cadence.
Design Flash Brief
A centralized visual guide created to keep distributed teams and creative partners aligned on the core event brand. It clearly laid out the color systems, typography rules, layout grids, and photography treatments used across all project touchpoints.
By establishing these rules early, supporting teams could produce on-brand assets quickly without bottlenecks. It set the baseline aesthetic that anchored everything from internal promo banners to the main stage.
Marketing
Support for digital campaigns designed to build anticipation and drive viewership across Amazon’s global offices. Consistent color blocking and typographic hierarchy made the event immediately recognizable across disparate internal channels.
Editorial Headers
Digital Displays
Digital banners
Motion Graphics
Display ads and digital collateral that drove audience engagement across channels.
Staging
Designed to balance in-person sightlines with dynamic framing for a multi-camera broadcast. I mapped out LED backdrops, stage dimensions, and camera zones to keep speakers naturally framed and remove dead space while giving the speaker room to move and interact with their content.
Thematic Background
Segment BAckgrounds
