Seeing Stars in Seattle
A celestial-themed global gathering that looks upward for inspiration. Deep indigos, shimmering silvers, and bursts of starlight create a stage environment that feels both vast and intimate. The visual language plays with scale and wonder, using expansive LED canvas treatments and layered staging graphics to evoke the infinite possibilities of exploration.
The visual language plays with scale and wonder, using expansive LED canvas treatments and layered staging graphics to evoke the infinite possibilities of exploration. Motion design brings constellations to life, guiding the audience's eye through key moments while reinforcing the theme's aspirational energy. The result is an event that reminds attendees they're part of something larger than themselves.
Client
Amazon
Date
2025
Production
Riverview Systems Group, Inc.
Role
Creative Producer
Scope
Opening Moment
Art Direction
Web UX
Video Production
Audience Experience
Creative Direction
Stage Design
Visual Design
Visual Design
Run-of-Show
Challenge
Translate a must-see TV theme into a direction that feels warm, inclusive, and easy to follow.
Keep an aspirational tone without feeling distant.
Guide attention through a multi-segment program.
Coordinate a live music performance by a Grammy Award-Winning artist.
Design Brief
Key elements for color, typography, and layout at a quick glance.
Marketing
Display ads and digital collateral that drove audience engagement across channels.
Solution
Visually unified content that stayed clear even at high complexity.
Theme carried cleanly across staging, broadcast, and marketing
Motion design improved navigation through dense content
Environment felt vast yet human, with consistent energy
Motion Graphics
Display ads and digital collateral that drove audience engagement across channels.
Staging
Widescreen graphics and dynamic areas that support each segment of the broadcast with relevant and inspiring environments.
Slide to compare
Background Graphics were presented in full color for high energy moments and muted for focused presentation.
Video
Segments produced to support engagement across channels