Profile
I build creative teams and lead the work they deliver, with accountability for creative quality and business performance. My experience spans live production at Apple, building Riverview’s first in-house studio, and directing global creative programs at Amazon.
Creative leadership means taking responsibility for the work and the conditions that make it possible.
Creative judgment carries through the entire project, from choosing a direction to deciding where time and resources will have the greatest effect. These roles show how I put that judgment into practice as the scope of the work grew.
Apple
2009–2014
Riverview
Systems Group
2014–2021
Amazon
2021-2025
Led event production
Produced internal and public-facing events to Apple’s design standards, coordinating technical teams and executive rehearsals through show-day execution.
Improved financial predictability
Introduced planning and forecasting practices that reduced budget variance by approximately 15% across recurring programs.
Director, Design Services
Built a creative practice with commercial accountability.
Founded and grew the studio
Established the agency’s first in-house creative practice, scaling from zero to six full-time employees and generating six-figure incremental revenue in year one.
Owned the business behind it
Managed studio P&L and resource planning, with responsibility for supplier negotiations and capital equipment investments.
Directed the creative work
Served as primary creative lead for enterprise accounts, shaping keynote narratives and visual design from concept through live execution.
Led global creative programs and built the systems that
supported them.
What’s next
I’m looking for a full-time role leading creative teams, shaping the work,and delivering it.