Puppet Conference

A developer-focused conference with visual identity as sharp as its audience. The stage design leans into Puppet's brand—clean lines, bold orange accents, and typography that reads as technical and approachable.

The environment balances presentation-ready functionality with moments of visual interest, creating a backdrop that enhances rather than competes with content. Staging graphics maintain clarity at scale while reinforcing the systematic, automation-forward ethos that defines Puppet's community.

Business Meeting

Date

Date

2017

Client

Puppet

Partner

Riverview Systems Group, Inc.

Role

Art Director

Scope

Stage Design

Art Direction

Staging Graphics

Opportunity

Create a stage system that feels credible to a technical audience and reads cleanly at scale.

  • Reinforce brand positioning without generic “corporate” styling

  • Maintain strong hierarchy for presentation content

  • Add interest without distracting from speakers

Design Brief

Key design elements and styles at a glance.

Design Brief

Key design elements and styles at a glance.

Solution

Clean, systematic stage language tuned for clarity.

  • Presentation-ready backgrounds with clear hierarchy

  • Repeatable visual system that balanced function and personality

  • Art direction guardrails that kept the program consistent

  • Brand-aligned typography and orange accents used with restraint

Motion Graphics

Motion Graphics

Display ads and digital collateral that drove audience engagement across channels.