Puppet Conference

A developer-focused conference with visual identity as sharp as its audience. The stage design leans into Puppet's brand—clean lines, bold orange accents, and typography that reads as technical and approachable.

The environment balances presentation-ready functionality with moments of visual interest, creating a backdrop that enhances rather than competes with content. Staging graphics maintain clarity at scale while reinforcing the systematic, automation-forward ethos that defines Puppet's community.

Amazon needed to communicate complex technical investments like machine learning, fraud detection, and robotics automation, to a global audience spanning technical engineers and non-technical business stakeholders. The stakes were high: regulatory scrutiny on AI systems, operational security sensitivities, and the need to demonstrate technical credibility without triggering "surveillance anxiety" or "automation fear."

Traditional internal communications focused on culture and motivation. This required technical accuracy: explaining LLM-based document verification and behavioral pattern detection to audiences who needed to trust the system but lacked CS degrees.


Physical AI & Robotics (10 minutes)

Stefano La Rovere, Director, Global Robotics
1,000+ robotics innovations including the Universal Robotic Labeler—algorithmic optimization reducing packaging waste

Role

Art Director

Client

Puppet

Date

Production

Riverview Systems Group, Inc.

Scope

  • Visuals stayed clear and readable throughout the program

  • Brand positioning came through without overpowering content

  • Design supported speakers and reinforced a systematic, automation-forward ethos

  • Presentation-ready backgrounds with clear hierarchy

  • Repeatable visual system that balanced function and personality

  • Art direction guardrails that kept the program consistent

  • Brand-aligned typography and orange accents used with restraint

  • Reinforce brand positioning without generic “corporate” styling

  • Maintain strong hierarchy for presentation content

  • Add interest without distracting from speakers