Hello Munich!
A vibrant celebration of place and culture, welcoming Amazon's global workforce to Munich with warmth and local character. The design bridges corporate scale with regional authenticity—bold, confident staging meets playful nods to Bavarian identity without veering into cliché.
Rich photography and environmental graphics immerse attendees in the spirit of the host city, while the stage design maintains the polished production value expected of a global platform. The experience balances spectacle with genuine hospitality, making remote and in-person audiences alike feel like honored guests.
Role
Date
2024
Sr. Creative Producer
Client
Amazon
Production
Riverview Systems Group, Inc.
Scope
Account Management
Broadcast Graphics
Opening Moment
Audience Experience
Stage Design
Stage Design
Creative Direction
Run-of-Show Dev.
Video Production
Visual Design
Art Direction
Challenge
Balancing brand consistency with local nuance to create a global experience.
Celebrate Munich's culture without veering into cliché and honoring Amazon's local voice.
Create warmth and hospitality for local audiences.
Make remote and in-person audiences feel similiarly engaged and included.
Show Overview
Top level run down of segments by media, business presentations, and relevant details.
Design Flash Brief
Key elements for color, typography, and layout at a quick glance.
Scenic Staging
LED Video Structure
Staging Graphics
Widescreen motion graphics
Storytelling
Visual Support for on-stage presentations.
Solution
A vibrant celebration that bridged spectacle with genuine hospitality.
Rich photography and environmental graphics immersed attendees in the spirit of the host city but in brand colors.
Stage design maintained polished production value and featured iconic Amazon Munich facilities.
Broadcast audiences adorned their self-submitted photos with Munich-style stickers and cultural references.
Experience
Key unique elements that defined the audience experience.
Recognition
Marketing
Display ads and digital collateral that drove audience engagement across channels.
Editorial
Web Elements
Environmental
