Hello Munich!
A celebration of place and culture, welcoming Amazon's global workforce to Munich with warmth and local character. Bold staging meets playful nods to Bavarian identity without veering into cliché. Rich photography and environmental graphics immerse attendees in the spirit of the host city, while the stage design carries the production standard of a global platform. Remote and in-person audiences alike are treated as honored guests.
Role
Date
2024
Sr. Creative Producer
Client
Amazon
Production
Riverview Systems Group, Inc.
Scope
Account Management
Broadcast Graphics
Opening Moment
Audience Experience
Stage Design
Stage Design
Creative Direction
Run-of-Show Dev.
Video Production
Visual Design
Art Direction
Challenge
Balancing brand consistency with local nuance to create a global experience.
Celebrate Munich's culture without veering into cliché, while honoring Amazon's local voice.
Create warmth and hospitality for local audiences.
Make remote and in-person audiences feel similarly engaged and included.
Show Overview
Top level run down of segments by media, business presentations, and relevant details.
Design Flash Brief
Key elements for color, typography, and layout at a quick glance.
Scenic Staging
LED Video Structure
Staging Graphics
Widescreen Animation
Superwide Composition
Camera Background HeroCam Texture
Storytelling
Visual Support for on-stage presentations.
Solution
A vibrant celebration that bridged spectacle with genuine hospitality.
Photography and environmental graphics rooted attendees in Munich's character, rendered in brand colors.
Stage design maintained polished production value and featured iconic Amazon Munich facilities.
Broadcast audiences adorned their self-submitted photos with Munich-style stickers and cultural references.
Marketing
Display ads and digital collateral for audience promotion across channels.
Editorial
Web Elements
Environmental
Experience
Elements that shaped the audience experience.
Recognition
