Experiencing Culture & Tradition
A deeper exploration of heritage and values, building on the previous year's foundation. The design immerses attendees in cultural authenticity—rich photography, traditional motifs reimagined for modern staging, and environmental elements that transform the venue into a celebration of identity.
Live experience moments extend beyond the stage, creating touchpoints throughout the event space that invite participation and reflection. The visual language is confident and reverent, honoring tradition while pointing toward future ambition.
Project
2019
Client
Panda Restaurant Group
Partner
Riverview Systems Group, Inc.
Role
Creative Director
Scope
Opening Moment
Audience Experience
Broadcast Graphics
Account Management
Stage Design
Creative Direction
Video Production
Art Direction
Opportunity
Expand the experience beyond the stage into a venue-wide cultural narrative.
Add participatory touchpoints without losing cohesion
Keep cultural authenticity modern and confident
Coordinate a larger scope across multiple workstreams
Solution
A unified, immersive experience language across the venue.
Environmental elements and participatory moments built into the journey
Stage, broadcast, and video content aligned to the same visual grammar
Account and production coordination structured around shared intent
Rich photography and traditional motifs reimagined for modern contexts
Widescreen graphics and dynamic areas that support each segment of the broadcast with relevant and inspiring environments.
Key, unqiue elements that defined the audience experience.
