Inspiring Panda Stories
A leadership gathering rooted in storytelling and cultural pride. The visual identity honors Panda Restaurant Group's heritage through warm reds, gold accents, and imagery that celebrates both tradition and growth.
Stage design creates an intimate theater for narrative moments, with graphics that frame speakers as storytellers rather than presenters. The opening moment sets an emotional tone that carries through the entire program, inviting leaders to see themselves as authors of the company's next chapter.
Leadership Conference
2018
Client
Panda Restaurant Group
Partner
Riverview Systems Group, Inc.
Role
Creative Director
Scope
Stage Design
Art Direction
Broadcast Graphics
Staging Graphics
Run-of-show
Opening Moment
Opportunity
Root a leadership experience in storytelling and cultural pride.
Honor heritage without feeling dated
Frame speakers as storytellers, not slide readers
Set an emotional tone that carries across the full program
Solution
Warm, heritage-driven identity built around narrative.
An intimate stage environment that supported storytelling
Speaker framing graphics and run-of-show system for cohesion
An opening moment designed as the emotional foundation
Reds, golds, and culturally significant imagery used with restraint