Ignite Annual Sales Meeting
A bold, kinetic identity with a stage environment built for impact. The design energizes a competitive sales audience while supporting strategy-heavy content through layered LED and scenic design that creates depth and energy at scale.
Date
2014
Client
Stryker Neuromuscular
Production
Amazon
Role
Creative Director
Scope
Stage Design
Art Direction
Staging Graphics
Production Design
Creative Direction
Audience Experience
Opening Moment
Challenge
Energize a competitive sales audience while supporting strategy-heavy content.
✓ Create immediate momentum from the first moment
✓ Balance brand discipline with event-specific personality
✓ Keep dense presentations readable at scale
Solution
High-impact staging that raised the creative bar for future years.
✓ Opening established energy immediately
✓ Stage supported detailed content without losing momentum
✓ Identity reinforced brand while giving the program its own edge