Hello Munich!
A vibrant celebration of place and culture, welcoming Amazon's global workforce to Munich with warmth and local character. The design bridges corporate scale with regional authenticity—bold, confident staging meets playful nods to Bavarian identity without veering into cliché.
Rich photography and environmental graphics immerse attendees in the spirit of the host city, while the stage design maintains the polished production value expected of a global platform. The experience balances spectacle with genuine hospitality, making remote and in-person audiences alike feel like honored guests.
Global Employee Event
2024
Client
Amazon
Partner
Amazon
Role
Sr Creative Producer
Scope
Opening Moment
Art Direction
Web UX
Video Production
Audience Experience
Creative Direction
Stage Design
Visual Design
Account Management
Broadcast Graphics
Opportunity
Bridge corporate branding with with a host-city identity that feels genuinely local.
Avoid clichés while honoring place and culture
Welcome in-person and remote audiences equally
Extend across venue, marketing, registration, and ops
Marketing
Display ads and digital collateral that drove audience engagement across channels.
Solution
Culturally recognizable brand system designed for multi-channel rollout.
Local visual cues translated into modern patterns and layouts
Environmental and stage graphics built for immersion without overwhelm
A coordinated kit of marketing, registration UI, and operational templates
Key, unqiue elements that defined the audience experience.
