Seeing Stars in Seattle
A celestial-themed global gathering that looks upward for inspiration. Deep indigos, shimmering silvers, and bursts of starlight create a stage environment that feels both vast and intimate—like standing beneath an endless night sky alongside thousands of colleagues.
The visual language plays with scale and wonder, using expansive LED canvas treatments and layered staging graphics to evoke the infinite possibilities of exploration. Motion design brings constellations to life, guiding the audience's eye through key moments while reinforcing the theme's aspirational energy. The result is an event that reminds attendees they're part of something larger than themselves.
Global Employee Event
2025
Client
Amazon
Partner
Amazon
Role
Creative Producer
Scope
Opening Moment
Art Direction
Web UX
Video Production
Audience Experience
Creative Direction
Stage Design
Visual Design
Broadcast Graphics
Opportunity
Translate a must see TV theme into a direction that feels warm, inclusive, and easy to follow.
Keep an aspirational tone without feeling distant
Guide attention through a dense, multi-segment program
Work across LED staging, motion, broadcast, and marketing
Marketing
Display ads and digital collateral that drove audience engagement across channels.
Solution
A high energy, dynamic visual language rooted in the parent brand.
Deep squid ink and smile orange accents for wonder-with-warmth
Layered LED treatments and widescreen compositions for scale
line-led motion language to orient the audience and messaging
A complete design brief to keep all deliverables consistent
Display ads and digital collateral that drove audience engagement across channels.
Widescreen graphics and dynamic areas that support each segment of the broadcast with relevant and inspiring environments.
