Experiencing Culture & Tradition
A deeper exploration of heritage and values, building on the previous year's foundation. The design immerses attendees in cultural authenticity—rich photography, traditional motifs reimagined for modern staging, and environmental elements that transform the venue into a celebration of identity. Live experience moments extend beyond the stage, creating touchpoints throughout the event space that invite participation and reflection.
Date
2019
Client
Panda Restaurant Group
Production
Riverview Systems Group, Inc.
Role
Creative Director
Scope
Opening Moment
Audience Experience
Broadcast Graphics
Account Management
Stage Design
Creative Direction
Video Production
Art Direction
Challenge
Expand the experience beyond the stage into a venue-wide cultural narrative.
Add participatory touchpoints without losing cohesion
Keep cultural authenticity modern and confident
Coordinate a larger scope across multiple workstreams
Experiential
Photography installations provided a glimpse of Panda's leadership principles present in everyday life.
Experiential
Single narrative galleries that celebrated identity and leadership at all levels of service.
Solution
Immersive, self-guided experiences that extended messaging into the venue.
✓ Venue touchpoints strengthened cultural connection
✓ Visual language stayed cohesive across staging and environment
✓ Multi-workstream delivery remained aligned and on time