Columbia Launch Event
An outdoor brand brought indoors with authenticity intact. The stage design channels Columbia's rugged, adventure-driven identity through natural textures, environmental imagery, and projection mapping that transforms flat surfaces into immersive landscapes.
The visual approach balances product showcase with brand storytelling, creating moments where technology enhances rather than overshadows the connection to nature. Staging graphics reinforce the launch narrative while maintaining the approachable, unpretentious tone that defines Columbia's brand voice.
Business Meeting
2018
Client
Columbia Sportswear
Partner
Riverview Systems Group, Inc.
Role
Production Designer
Scope
Stage Design
Creative Direction
Video Production
Opportunity
Bring an outdoor brand indoors without losing authenticity.
Use technology without feeling gimmicky
Support both product reveals and brand storytelling
Maintain an approachable, unpretentious voice
Solution
Nature-led stage environments where tech serves the narrative.
Projection mapping as an immersive layer
Staging graphics aligned to brand tone
Production design to keep the environment cohesive