Columbia Launch Event
An outdoor brand brought indoors with authenticity intact. The stage design channels Columbia's rugged, adventure-driven identity through natural textures, environmental imagery, and projection mapping that transforms flat surfaces into immersive landscapes.
The visual approach balances product showcase with brand storytelling, creating moments where technology enhances rather than overshadows the connection to nature. Staging graphics reinforce the launch narrative while maintaining the approachable, unpretentious tone that defines Columbia's brand voice.
Amazon needed to communicate complex technical investments like machine learning, fraud detection, and robotics automation, to a global audience spanning technical engineers and non-technical business stakeholders. The stakes were high: regulatory scrutiny on AI systems, operational security sensitivities, and the need to demonstrate technical credibility without triggering "surveillance anxiety" or "automation fear."
Traditional internal communications focused on culture and motivation. This required technical accuracy: explaining LLM-based document verification and behavioral pattern detection to audiences who needed to trust the system but lacked CS degrees.
Physical AI & Robotics (10 minutes)
Stefano La Rovere, Director, Global Robotics
1,000+ robotics innovations including the Universal Robotic Labeler—algorithmic optimization reducing packaging waste
Role
Production Designer
Client
Columbia Sportswear
Date
Production
Riverview Systems Group, Inc.
Scope
An indoor experience that preserved the brand’s outdoor credibility.
Projection mapping enhanced the story without overpowering it
Stage supported product and narrative moments smoothly
Visual tone stayed authentic and approachable at event scale
Projection mapping as an immersive layer
Staging graphics aligned to brand tone
Production design to keep the environment cohesive
Bring an outdoor brand indoors without losing authenticity.
Use technology without feeling gimmicky
Support both product reveals and brand storytelling
Maintain an approachable, unpretentious voice
Staging
Widescreen graphics and dynamic areas that support each segment of the broadcast with relevant and inspiring environments.
