Columbia Launch Event
An outdoor brand brought indoors with authenticity intact. The stage design channels Columbia's rugged, adventure-driven identity through natural textures, environmental imagery, and projection mapping that transforms flat surfaces into immersive landscapes. The visual approach balances product showcase with brand storytelling.
Date
2018
Client
Columbia Sportswear
Production
Riverview Systems Group, Inc.
Role
Production Designer
Scope
Stage Design
Creative Direction
Video Production
Challenge
Bring an outdoor brand indoors without losing authenticity.
✓ Use technology without feeling gimmicky
✓ Support both product reveals and brand storytelling
✓ Maintain an approachable, unpretentious voice
Staging
Widescreen graphics and dynamic areas that support each segment of the broadcast with relevant and inspiring environments.
Solution
An indoor experience that preserved the brand's outdoor credibility.
✓ Projection mapping enhanced the story
✓ Stage supported product and narrative moments
✓ Visual tone stayed authentic at event scale