Bring Your Kids to Work Day
A playful, family-forward event that scales down corporate polish to kid-level wonder. The visual system is bright, approachable, and endlessly adaptable—primary colors meet friendly typography in compositions that feel energetic without being chaotic.
Design elements draw from Amazon's concurrent back-to-school campaign, creating visual continuity while adding whimsical touches that appeal to younger audiences. From digital banners to environmental signage, every touchpoint balances brand consistency with genuine fun, making parents proud and kids engaged.
Special Event
2025
Client
Amazon
Partner
Amazon
Role
Senior Creative Producer
Scope
Art Direction
Audience Experience
Creative Direction
Visual Design
Opportunity
Create a kid-friendly identity that stays fun and brand-safe.
Appeal to kids without becoming chaotic
Meet internal polish expectations for parents and employees
Scale across digital, environmental, and event collateral
Marketing
Display ads and digital collateral that drove audience engagement across channels.
Solution
Playful, modular system designed for flexibility and readability.
Accessible color and contrast rules for real-world use
Modular layouts that resized cleanly across formats
Alignment with the broader seasonal campaign through shared cues