Timeline Component

Side by Side / Dots

Most creative production challenges are not creative problems.

They’re system problems. Breakdowns rarely happen in the work itself. They happen around it in unclear handoffs, bloated review loops, fragmented tooling, and operating models that can’t absorb the pace and complexity they’re asked to carry. Over the past 17 years i've grown teams and built systems with structure and scale to overcome these common gaps.

Apple | Event Producer

Moved from working inside a system to building one from the ground up.

Produced internal and public-facing brand experiences where every detail had to hold up under global scrutiny.

Learned early on that quality isn't upheld by taste alone—it’s upheld by the structure and standards that persist through every handoff.

Riverview Systems Group
Director, Design Services

This is where I moved from working inside a system to building one from the ground up.

This is where I moved from working inside a system to building one from the ground up.

Built the studio

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Founded and scaled the agency's first in-house creative studio and design services unit to expand agency capabilities.

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Business Operations

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Owned the P&L, developed service lines, and created production frameworks that supported enterprise demand without becoming a bottleneck.

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Accountable Performance

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Mastered how to move quickly without being reactive, and how to make creative operations accountable to both quality and performance.

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Stryker Neurovascular

Comprehensive Event Branding in a regulated environment.

Motion Makes the Moment

A high-energy opening segment highlights key motion design principles.

Experiencing Culture & Tradition

Cultural immersion through environmental storytelling

A Model Partnership

A six-phase engagement model that brought discipline to working with external creative agencies.

Atlas Design System

Eight international markets were all designing from scratch until Atlas gave them a shared foundation.

Hello Munich!

A global event landing in Munich needed to honor the host city without drifting into postcard cliches.

Amazon | Senior Creative Producer

The challenge at this scale was designing an operation that could absorb massive volume and complexity without degrading the work.

The challenge at this scale was designing an operation that could absorb massive volume and complexity without degrading the work.

Built the Atlas Design System

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Scaled Operations

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Forged coherent paths from intake through delivery, introducing AI-assisted workflows to reduce unnecessary effort.

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Empowered Teams

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

Gave cross-functional teams an operating logic that made quality repeatable and scalable, without losing the global brand identity.

Built the Atlas Design System: Created a central asset library and design system to standardize visual branding across staging, video, editorial, and marketing teams.

What's Next

Today, I am looking for my next full-time design leadership mandate. My focus remains consistent: building the conditions for exceptional creative work to happen reliably, at scale, and across teams.

Today, I am looking for my next full-time design leadership mandate. My focus remains consistent: building the conditions for exceptional creative work to happen reliably, at scale, and across teams.

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