Johnathan V. Regnier

Work

Profile

Notes

Storytelling Style
and Standards

Art direction and production standards that define a visual language for a global broadcasts.

Date

2025

Client

Amazon

Role

Senior Creative Producer

Deliverables

PowerPoint Templates

Speaker Prep & Coaching

Kickoff agenda

Storyboards

Data Handling

Style Guide

CHALLENGE

Unify content segments with a single visual narrative.

The broadcast mixed dense financial data, emotional recognition moments, and strategic narratives across a live stage, broadcast capture, and accessibility feeds. Each format demanded distinct priorities while maintaining systemic consistency.

Maintain visual continuity across all presentation segments
Render financial and operational data legible and editorial
Adapt content for widescreen stage, broadcast capture, and accessibility feeds

A foundation for consistent storytelling

Established standards governing how decks looked, scaled, and performed across live and broadcast conditions.

Design Elements

Defined the core visual toolkit.
Established rules for color, type, logos, gradients, and data styling.
Showed how brand elements work together in context.

Typography

Created hierarchy for headlines, captions, body copy, and labels
Set spacing, line length, and readability standards
Organized dense information through clear typographic structure

Storyboard References

Mapped sightlines for live, broadcast, support, and accessibility views
Identified production constraints during design phase to prevent late-stage revisions

Call Outs + Statistics

Standardized metric and quote treatments for visual consistency
Reserved accent color for specific emphasis to prevent overuse
Highlighted key information through typographic hierarchy

SOLUTION

A Shared language for global storytelling

The event brings together a vast range of content, audiences, speakers, and delivery environments. Each segment had different storytelling needs: some required dense data, others needed emotional resonance, and others had to function across both live stage screens and broadcast frames.

Foundational standards for color, typography, alignment, image use, icons, data treatment, and slide composition.
Real-world examples across statistic slides, quote treatments, maps, process diagrams, customer stories, and recognition moments.
Intentional emphasis: accent color used sparingly, data given room to breathe, hierarchy that makes the point immediately clear.
Built for accessibility and broadcast so content worked beyond the room.

DATA STORYTELLING

Turning metrics into bite-sized visual stories

Specified visualization methods for financial, operational, and regional metrics. Charts employed strong hierarchy and restrained color for immediate comprehension. Supporting statistics appeared as focal points through large numeric display paired with concise explanatory copy.

Complex ideas,
simple visuals

Visual frameworks for explaining systems, processes, and strategic ideas. Diagrams, icons, timelines, and conceptual models made complex topics easier to follow.


ENGAGEMENT

Interaction, learning, and action

Trivia slides, "Did You Know" moments, QR-code prompts, and learn-more CTAs created shifts in pacing throughout the meeting. Each format was designed to be readable, quick to parse, and visually connected to the larger system.



RESULTS

A shared language for global storytelling

The storytelling Style and Standards unified the visual and narrative approach for global broadcasts. Creative, production, and presentation teams shared a single reference enabling consistent, flexible, audience-appropriate slide development.

Achieved visual consistency across multi-segment event
Accelerated slide development through reusable patterns and examples
Clarified data storytelling for financial, operational, and customer metrics
Unified experience across live, broadcast, and accessibility channels