Meet Atlas
A global design system with scaled guidance, template libraries, channel playbooks, governance, and partner support.
Built for internal teams, program owners, and agency partners on a shared foundation, Atlas organizes channel-specific playbooks, asset libraries, governance workflows, and support paths into a single source of truth.
The system reduced inbound design requests by 40%, saved an estimated $120K annually, and was adopted across 12 programs without adding headcount.
Core Principles
Four principles guide every decision the Atlas system makes.
01
Global Foundation
One set of brand and design standards that every team builds from — shared foundations, no reinvented wheels.
02
Resource Integration
Asset libraries and hands-on support shaped around what each channel and business unit actually needs.
03
Scalable Guidance
Documentation layered for every audience — from a two-minute executive overview to deep tactical detail.
04
Adaptable Design
Evergreen base templates designed to flex, so one starting point covers the widest range of scenarios.
System Architecture
Atlas is organized into five pillars
Global Foundations
02Establishes the core identity and visual language that define the brand across all touchpoints. By standardizing elements like typography and voice, it guarantees a cohesive and accessible experience.
Identity Guidelines · Voice & Tone · Inclusivity Standards · Accessibility Requirements
Color System · Typography Scale · Layout Principles · Grid Systems · Photography Style · Iconography Library · Data Visualization
Areas of Engagement
03Translates global brand foundations into actionable guidelines for specific business functions. Whether producing a virtual event or launching a digital product, teams have tailored playbooks to ensure consistency.
In-person Events · Virtual Events · Hybrid Formats · Event Templates
Internal Communications · External Messaging · Crisis Communications · Stakeholder Updates
Article Layouts · Media Standards · Publishing Guidelines · Content Review Process
Platform Identity · Content Calendars · Community Guidelines · Response Protocols
Web Applications · Mobile Apps · Email Templates · Notification Systems
System architecture
Four layers, one direction. Every asset lives in exactly one layer, and every layer serves the one above it.
L1
Foundation
Logos, color, typography, and voice. The non-negotiables shared by every business unit.
Global
L2
Resource libraries
Curated asset collections tailored to each business unit — photography, iconography, and motion.
Per unit
L3
Guidelines
Layered documentation, from executive summaries to tactical specs, kept in lockstep with the assets.
Layered
L4
Templates
Evergreen, adaptable starting points that let teams ship on-brand work without starting from zero.
Adaptable
Overview
The system at a glance — what Atlas covers today and how far it reaches across the organization.
FOUNDATIONS
12
Core brand standards, from identity to voice, maintained centrally.
ASSET LIBRARIES
34
Curated collections of photography, icons, and motion across every unit.
BUSINESS UNITS
9
Teams building with Atlas today, from marketing to product to sales.
Getting started
Three steps from first login to shipping on-brand work with the Atlas system.
01
Request access
Get credentials for your business unit and unlock the libraries scoped to your team.
02
Explore your library
Browse the foundations and the resources curated for your unit, with guidance at every level.
03
Build & contribute
Start from adaptable templates, ship your work, and feed improvements back into the system.
ATLAS / ENGAGEMENT
Areas of engagement
Two dimensions of the system — the disciplines it powers and the organizational principles that hold it together.
01
Events
In-person and virtual experiences that bring the brand to life.
In-person Events
Virtual Events
Hybrid Formats
Event Templates
02
Communications
Cross-functional systems for consistent communication and collaboration.
Internal Communications
External Messaging
Crisis Communications
Stakeholder Updates
03
Editorial
Standards for long-form content, media systems, and publishing workflows.
Article Layouts
Media Standards
Publishing Guidelines
Content Review
04
Social Media
Platform guidance that keeps the brand recognizable across every social channel.
Platform Identity
Content Calendars
Community Guidelines
Response Protocols
05
Digital Products
Interface guidance for web, mobile, email, and other branded product surfaces.
Web Applications
Mobile Apps
Email Templates
Notification Systems
04 / LIBRARY
Asset & component library
A repository of production-ready resources — from video templates to Figma design kits — built to help creators ship high-quality assets efficiently.
480+
Production-ready files
Graphics & print assets
Logos & lockups · Business cards · Stationery templates · Print guidelines
Video & animation
Intro templates · Lower thirds · Transition packs · Motion guidelines
Business templates
Presentations · Documents · Spreadsheets · Reports
Design kits
Figma libraries · Adobe XD kits · Sketch resources · Icon sets
Governance & support
The operational workflows that maintain, support, and evolve Atlas over time.
G-01
Self-service & ticketing
A dedicated help center backed by an FAQ database, support tickets, and live chat for anything the docs don’t cover.
HELP CENTER · FAQ · TICKETS · LIVE CHAT
G-02
Contribution model
Clear submission guidelines and a structured review process so any team can propose, approve, and publish new assets.
SUBMISSIONS · REVIEW · APPROVAL · PUBLISHING
G-03
Version history
Release notes, change logs, and deprecation notices keep every team aligned as the system evolves — with migration guides for breaking changes.
RELEASES · CHANGE LOGS · MIGRATIONS
Scaled Guidance
Atlas employs a progressive disclosure model that adapts to user needs without fragmenting content. Every topic within the system is structured to serve three audience tiers simultaneously:
This architecture ensures Atlas functions as a quick reference, strategic playbook, and technical manual — all within a unified interface.
Distribution & Access
Atlas is delivered through three primary channels, each tailored to a distinct user context:
Interactive, media-rich guide with embedded resources and linked assets
Curated access to essential brand assets, best practices, and production methods
Toolkits and ticketed services powered by the system’s underlying architecture
Strategic Outcomes
Atlas enables the organization to:
Accelerate content production through standardized, reusable templates
Reduce agency onboarding time and ensure external partner alignment
Maintain brand consistency across all channels and formats
Scale creative operations without proportional resource increases
Evolve the brand systematically through governed contribution and version control